Summer 2020 Innovations & Partnerships Integrated Marketing Intern

CBS Corporation in New York, NY

  • Type: Full Time
position filled


Division Overview:

The mission of CBSi’s Integrated Marketing team is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, and our focus is always on our client’s KPIs. We use data and insight-led inspirational storytelling, CBSi’s industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that drive results.

Role Details:

The Innovation & Partnerships team is responsible for developing high-performing ad and data solutions in response to evolving client needs, emerging technologies, product changes and shifts in consumer behavior to create impactful ad experiences that deliver value to brands and consumers. This role will be focused on data strategy and vendor management, where you’ll be working closely with the Integrated Marketing Manager on data targeting opportunities and audience data-related requests.

Your Day-to-Day:

  • Support the I&P Manager on audience data client requests from various teams including Sales, Integrated Marketing, Yield, and Programmatic

  • Develop proactive sales-related materials including one-sheets, presentations, and case studies

  • Assist I&P team and Client Solutions with responses to client RFPs

  • Attend weekly meetings with internal Data, Product and BI teams to advance CBSi’s data strategy

  • Assist I&P team on testing and development of new data products

  • Manage basic audience data requests utilizing Adobe Audience Manager and Analytics, Google Ad Manager, Bombora UI, PushSpring UI, and other partners

  • Formulate strong working relationships with internal departments that are key to audience data opportunities such as Integrated Marketing, Data Desk, Yield, Research/BI and Programmatic

  • Assist in communication with 3rd party data providers such as Oracle Data Cloud, SambaTV, PushSpring, and Eyeota

  • Maintain internal sales portals and associated assets for audience data

  • Participate in ideation and development of audience data opportunities for various verticals and CBSi brands that tailor to a myriad of different clients

  • Manage benchmark ad performance reporting and documentation

  • Logistics:

  • This is a paid internship and can also be for university credit if it meets your university's guidelines

    What you bring to the team:

    You have -

  • An aptitude and enthusiasm towards gaining more knowledge around collection of data and data targeting for media campaigns

  • Proficiency in Microsoft applications with a strong emphasis towards PPT

  • Proficiency in Google applications such as Google Doc, Google Sheets, Google PPT

  • Extremely detail-oriented and organized; capable of multi-tasking between several requests and projects

  • Excellent communication skills - both verbal and written. Able to communicate effectively and collaboratively with various teams, keeping in mind the nuances and perspectives of his/her audience

  • You might also have -

  • Experience with Salesforce, Adobe Audience Manager, Adobe Analytics, is a plus

  • Familiarity with digital media and TV landscape is a plus

  • Knowledge in audience data targeting is a plus

  • Additional requirements:

  • Intern must be a student currently enrolled in an accredited college or university

  • Must be at least 18 years old

  • You may be interested in these similar jobs!
    Youth Sales Representative
    Riddell in Long Island, NY

    Youth Sales RepresentativeRiddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring techno…

    Read More
    2020 CBS Eye Max Summer Internship, Branded Entertainment and Media Innovation
    ViacomCBS in New York, NY

    ABOUT US : CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broa…

    Read More
    Summer 2020 Innovations & Partnerships Integrated Marketing Intern
    ViacomCBS in New York, NY

    ABOUT US : CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the…

    Read More
    MBA Summer 2020 Internships New York, NY
    NBC Universal in New York, NY

    ResponsibilitiesMBA Internships exist within the following business areas:* Ad Sales* CNBC* Content DistributionInternships may include (but are not …

    Read More
    Influencer Relations Internship - Summer 2020
    Briogeo Hair Care in New York, NY

    SUMMARY Always on top of the latest celebrity hair transformations? Please apply. A passion for clean beauty and eco-friendly beauty products? Hit us…

    Read More
    McCann Worldgroup 2020 Summer Internship (8843-094)
    Momentum Worldwide in New York, NY

    McCann Worldgroup 2020 Summer InternshipNew York City, NYThe CompanyMcCann Worldgroup is a leading global marketing services company with an integrat…

    Read More
    Media Partnerships Intern
    Ad Council in New York, NY

    Position: Media Partnerships InternshipLocation: New York City - 10017Start Date: June 1, 2020End Date: August 7, 2020THIS IS A PAID INTERNSHIPThe Me…

    Read More
    McCann NY 2020 Summer Internship Program
    McCann NY in New York, NY

    Tracking Code8837-094Job DescriptionMcCann NY 2020 - Summer InternshipNew York City, NYThe RoleGet ready to roll up your sleeves and be immersed in t…

    Read More
    MBA intern - Summer 2020
    Regeneron Pharmaceuticals in Tarrytown, NY

    Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops…

    Read More
    Marketing and Social Media Intern - SUMMER
    Haymarket Media Group in New York, NY

    Marketing and Social Media Intern - SUMMER This eight-week summer internship program will run from June 15 to August 7, 2020. This is a paid, …

    Read More
    Corporate Responsibility and Marketing Intern
    Sidley Austin LLP in New York, NY

    This role is only open to Columbia University Navab Fellowship Program Participants Sidley Austin LLP seeks an intern at the Firm s New York office t…

    Read More